What Are WhatsApp Drip Campaigns?
A WhatsApp drip campaign is a series of automated messages sent over time or triggered by specific user actions. Unlike one-time broadcasts, these campaigns are designed to deliver personalized and consistent communication tailored to the recipient’s behavior and stage in the customer journey.
Key Benefits:
- High open and response rates compared to email.
- Real-time engagement with customers.
- Scalability with automation tools like the WhatsApp Business API.
When to Use WhatsApp Drip Campaigns
Lead Nurturing:
- Send welcome messages to new leads.
- Share educational content like blogs, videos, or eBooks.
- Build trust with testimonials or case studies.
- Offer limited-time discounts to encourage purchases.
Customer Onboarding:
- Send personalized thank-you messages after a purchase.
- Provide “Getting Started” guides or video tutorials.
- Share tips on advanced features for better product usage.
- Encourage feedback and reviews.
Customer Re-Engagement:
- Send friendly reminders to inactive users.
- Share exclusive content like product updates or free webinars.
- Offer incentives such as discounts or promotions.
- Conduct surveys to understand inactivity reasons.
